As a personal trainer or fitness professional, there’s a constant barrier to seeing more clients, and that barrier is, yes, you guessed it… time! How does one overcome this hurdle? The answer is simple: by building a client base online. By growing your client base online, you’re able to service more clients. You’re not limited to geographical locations or people’s schedules, ultimately giving you the flexibility and freedom to work outside of gym hours and maximize your earning potential, all while growing your business on a global scale.

This all sounds pretty cool, I’d say… so let’s jump into how we can get you started!

Why Online Fitness Training?

Online training has grown exponentially over the past few years. Since the pandemic, many people have realized that being coached by a personal trainer online is very much possible and now a reality in many people’s lives. The convenience of working out on their own schedules and often at home, not necessarily at the gym, is a convenience that many clients now realize and appreciate. For fitness professionals, it’s a great way to showcase their skillsets and reach a global audience. No longer bound by the confines of a brick-and-mortar facility, this opens up endless possibilities to help clients achieve success while simultaneously increasing revenue and geographical reach.

How to Become a Successful Online Trainer

There are many ways to grow a successful online fitness business, but these top 5 tips will set you on course to getting your business well on its way:

1. Identify What Excites You

In order for you to be successful in almost anything in life, it needs to light a fire in you. This is the same for your fitness business. Identify the area of fitness that excites you and build your marketing toward that customer or client. If you work towards what you are passionate about, this will help you stand out from the crowd and attract the type of clientele that you will be excited to work with and build relationships of longevity and value, thus ensuring growth and success for your business.

2. Drive Home Your USP (Unique Selling Point) and Your Personality

Building from point 1, developing your USP is a crucial step in the process. As soon as you have identified your ‘niche,’ it is important to drive home what sets you apart from the crowd. Whether it be unique or specialized training methods, experience in a specific field of fitness, or a focus on a specific demographic of the population, it is an important driving force to generating interest and gathering new clients. It is also important to let your personality shine through what you are marketing. Try not to be generic in your approach and be unapologetically who you are!

3. Social Media

The power of social media is an undeniably powerful marketing tool for growing your online fitness training business. Formulating a relevant and striking marketing strategy is an essential part of getting your product seen and used by the masses. Developing marketing campaigns that align with your brand and consistently promote your service will help build a strong online presence and bring you a continuous stream of clients.

4. Build an Extensive Fitness Library

By taking the time to build your library of fitness programs, you greatly increase the speed at which you can service your clients. Take the time to make these programs as detailed and immersive as possible, ensuring that your content will resonate with your target audience. Content does not have to be limited to exercises; programs can and should include nutrition, education, and guidance. Not only does this showcase your knowledge but keeps your clients engaged with you on their journey.

5. Create a Striking Website

A well constructed website is the hub and epicentre of your business. This is your first point of contact for your potential clients; therefore, it is crucial to design a striking, easy-to-navigate website that highlights your services and showcases your skillset. Being that this is such a crucial part of your business, it might be worth spending some time and money with a web designer to guide you and build something that will help you stand out from the competition.

One Platform that Offers You Everything You Need

These are the 5 points that we at PT in my Pocket believe will help you be on your way to being an incredibly successful online fitness professional. We also have just the right packages available for you to get you started on your journey to global success. By merging the above 5 points and signing up for one of our awesome Fitness coach packages, we can take your business to the world. Our Platform, your dreams. Let’s get you moving with a platform that fits you; this is Fitness that fits you. PT in my Pocket.